Thursday, December 1, 2011
Finding Teachable Moments During the Holidays
This time of year can be frustrating for many of us, but it can also offer teachable moments. It is easy to yell at co-workers who walk past a homeless cat and kitten in an alley, claiming they want to help but there is nothing they can do. It is harder, but more effective to explain why that kind of thinking is of part of the problem. How, as individuals, we are all capable of helping in some fashion. Those teachable conversations are difficult and one of the reasons we publish educational books. This situation happened to me (Davida) last week and once the cats were taken into a foster home and had received much needed medical care, I brought in copies of One at a Time to share with my co-workers. The book does a much better job explaining not only the plights of unwanted animals, but also how individuals can help, than I ever could. Our goal in publishing One at a Time is to change the way people think about shelter and unwanted animals and create positive change for them.
Likewise, with the holidays, family and workplace gatherings abound and many of us are questioned about why we choose not to eat animals. There are plenty of books touting the health benefits and why too much protein is actually bad for you. However, for many of us our own health benefits are not the reason we became vegetarian (no, that's just karma in action). Instead, we understand that to eat a turkey at Thanksgiving a life must be taken. This conversation can often turn hostile around the dinner table, with accusations of familial rejection and cross-accusations of murder. Those conversations are never teachable or productive. We prefer to introduce people to Amelia, Melvin, Aubrey, Ariala, and Rhosyln, turkeys who have distinct personalities, loves, and needs. These are the lives we seek to spare. Ninety-Five makes that conversation easier.
In the interest of taking difficult conversations and turning them into productive, teachable moments this holiday season, we have a special offer - buy One at a Time: A Week in an American Animal Shelter and Ninety-Five: Meeting America's Farmed Animals in Stories and Photographs together for just $24.95. This is $10 off the combined retail price.
We also offer Giving Packages - a set of 5 books at 40% off the cover price - to give as gifts or donations to schools, libraries, coffee houses, community centers or any place where our books can reach the public. Other recipients might include teachers, clergy, legislators and policy makers, community leaders, celebrities, activists in other fields and anyone who can effect social change.
As a special offer to our newsletter readers, we are offering an assortment of free stickers with any book purchase. Please use the code "Stickers" in the special instructions box on our online order form. Please let us know if you want specific stickers, which can be viewed on our online order form.
Thank you for all that you do for the animals, and our best to you for a happy - and teachable - holiday season.
For the animals,
Diane, Marilee, Windi, and Davida