Great review of Ninety-Five from Our Hen House:

Livestock. That word is the closest most people get to thinking or talking about live farmed animals. This convenient euphemism makes it easy to imagine all animal agriculture as a vague and vast ocean of faceless, identical beasts. It is perfectly acceptable for many people to eat “chicken” for dinner, but it feels somehow different to eat “a chicken” or “chickens” at suppertime. The animal agriculture industry has spent decades trying to commodify the animals we raise for food, and with alarming success: millions of people only acknowledge these beings when they are no longer animals, but “meat.”

Keep reading: http://www.ourhenhouse.com/2010/04/ninety-five-seeing-eye-to-eye-with-farmed-animals/